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An image symbolizing the rich cultural diversities and emerging market potential of Papua New Guinea and Solomon Islands, emphasizing the importance of comprehensive brand strategy and positioning for businesses seeking success in these dynamic regions
September 14, 2023

Brand Strategy in PNG: Portfolio Positioning

Introduction: Understanding the Unique Landscape In the Pacific, particularly in PNG and the Solomon Islands, brands encounter a unique mix of cultures and emerging markets. To navigate brand strategy effectively in PNG, it’s crucial to go beyond understanding ethnic diversity and embrace the nuances of modernization. Cultural Fusion in Urban Centers Urban areas like Port […]

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An image representing the enchanting terrains of Papua New Guinea and Solomon Islands, highlighting the role of evocative visuals and consumer touchpoints in shaping brand narratives and fostering lasting connections
September 7, 2023

Brand Visuals and Touchpoints: Crafting Memorable Experiences

Brand Visuals and Touchpoints: More Than Just Looks In Papua New Guinea and Solomon Islands, brand visuals are key. They should blend global appeal with local charm. Think of logos echoing the Sepik River carvings or color schemes mirroring the azure waters of the Solomon Islands. These visuals are more than eye-catching; they evoke pride […]

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