Boutique Marketing Agency | Communication Specialist in PNG

Menu

News & Updates

An image representing the shift in FMCG companies towards innovative channel strategies and brand activation techniques tailored for the Papua New Guinea (PNG) market, in response to recent industry trends
September 16, 2023

FMCG Strategies in PNG: Innovate to Win

FMCG Strategies in PNG: Blending Traditional and Modern Retail Approaches Innovative FMCG strategies in PNG need to be carefully curated to extract the most value from the market.  In Papua New Guinea (PNG), a country celebrated for its cultural diversity, FMCG companies are pioneering a blend of traditional and modern retail strategies. This hybrid approach […]

Read More
An image symbolizing the rich cultural diversities and emerging market potential of Papua New Guinea and Solomon Islands, emphasizing the importance of comprehensive brand strategy and positioning for businesses seeking success in these dynamic regions
September 14, 2023

Brand Strategy in PNG: Portfolio Positioning

Introduction: Understanding the Unique Landscape In the Pacific, particularly in PNG and the Solomon Islands, brands encounter a unique mix of cultures and emerging markets. To navigate brand strategy effectively in PNG, it’s crucial to go beyond understanding ethnic diversity and embrace the nuances of modernization. Cultural Fusion in Urban Centers Urban areas like Port […]

Read More