LNG Boom in Papua New Guinea and its Economic Impact
Fifteen years ago, Papua New Guinea (PNG) witnessed a pivotal moment in its economic history. This was the beginning of the ‘LNG Boom in Papua New Guinea’. Importantly, this period was transformative, reshaping the nation’s economic landscape. Moreover, it brought challenges and opportunities that still impact the country today. In this article, we’ll delve into […]
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FMCG Strategies in PNG: Innovate to Win
FMCG Strategies in PNG: Blending Traditional and Modern Retail Approaches Innovative FMCG strategies in PNG need to be carefully curated to extract the most value from the market. In Papua New Guinea (PNG), a country celebrated for its cultural diversity, FMCG companies are pioneering a blend of traditional and modern retail strategies. This hybrid approach […]
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Crafting an Authentic Brand Strategy
Crafting an Authentic Brand Strategy in Papua New Guinea Building a Strong Brand Presence A successful brand strategy in these countries must be clear and resonate with local values. It’s about connecting with the audience in a meaningful way. As consumer touchpoints grow, maintaining consistency across them is key to building trust and recognition. Differentiating […]
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