Boutique Marketing Agency | Communication Specialist in PNG

News & Updates

Media auditing, marketing spend optimization, Hook & Line Agency, advertising compliance, ROI enhancement, Papua New Guinea
October 10, 2023

Media Auditing Services: Advertising ROI with Hook & Line

In today’s fast-paced business landscape, companies allocate substantial budgets to advertising and marketing efforts to gain a competitive edge. However, a significant portion of this investment often goes unnoticed and unoptimized, primarily due to an absence of media auditing service to monitor advertising channels. Therefore, a trusted partner like Hook & Line becomes essential, ensuring […]

Read More
Image illustrating the dynamic fast-food industry in Papua New Guinea, spotlighting the essential role of local market research agencies in deciphering consumer behaviour, ensuring brands effectively navigate and adapt to the unique preferences and demands of the PNG consumer market
October 2, 2023

Fast Food Industry PNG: Consumer Behaviour & Buying Patterns

Fast Food Industry PNG: Consumer Insights and Trends Abstract: Growth in PNG’s Fast Food Sector The fast food industry in Papua New Guinea (PNG) is expanding rapidly. Understanding local consumer behavior and purchasing patterns is key for business success. This paper investigates these aspects and the role of market research in PNG’s fast food industry. […]

Read More
Guide illustrating the benefits of using professional custom domain & email address. Gmail accounts for business credibility and security.
September 29, 2023

Custom Domain & Email Address: Level Up Your Business

In the fast-evolving digital realm, the importance of creating a strong online footprint is undeniable. As businesses in Papua New Guinea and beyond strive to gain a competitive edge, the right online strategies are becoming a significant differentiator. Among the most critical steps? Transitioning from generic email providers like Gmail to having a custom domain […]

Read More